Vtrender · the desk

Shai Coelho

Reading Indian markets by structure, participation, and acceptance — since 2009.

Shai Coelho

Derivatives trader on NSE and BSE, working from Market Profile and Order Flow since 2009.

Founder of Vtrender — an NSE- and BSE-authorised market-data platform and charting desk for serious Indian derivatives traders.

Author of Power Trading with MarketProfile and Orderflow.

Author & founder profile · Press · Research

How I read the market

A few things I hold to

01

Read the market before you watch the chart.

Watching is passive — price moves, you react. Reading starts from a question: where is value being built, is this price accepted or rejected, who is active. The reading leads; the screen confirms or refutes it.
Watching charts versus reading markets

02

Information was never the constraint.

A retail trader today has more data before the open than a professional desk had in a week twenty years ago. Outcomes did not improve in proportion. The missing skill is a framework to read what is already on the screen — not a ninth indicator.

03

A market is an auction, and every session leaves evidence.

Price moves to find where business can be done, builds value where two-sided trade is accepted, rejects prices where it is not. Structure first, then participation, then the decision about whether there is anything to do.

04

Order flow is confirmation, not a signal on its own.

Flow numbers mislead read in isolation. The structure around the flow is half the information — the same print means different things at accepted value and at a rejected extreme.
Reading order flow with context

05

Some sessions the honest reading is: nothing to do.

When the market is balancing and value is accepted, there is no edge in forcing a trade. A watcher rarely reaches that conclusion, because every move looks like a signal when there is no framework to filter it.
Noise versus information: a working filter

06

The Closing Auction Session changed the derivatives day, not just the cash close.

A short cash auction now settles a much larger derivatives book. That is a market-structure event, and the first month of it raised the question SEBI is now reviewing.
The first month of CAS — NDTV Profit

Selected writing

Working notes and columns

NDTV Profit · guest column · 4 September 2026

The first month of CAS has identified the next market-structure question

Two Sensex expiry Thursdays, a thin auction settling a much larger derivatives book, and the specific gap SEBI is now reviewing.

Working note · 4 September 2026

Watching charts versus reading markets

Information was never the constraint. The missing skill is reading structure, participation, and acceptance — not adding another indicator.

Working note · 18 September 2026

Reading order flow with context

Why order flow numbers mislead as standalone signals, and why the structure around flow is half the information.

Mint · interview · 1 August 2026

AI will be useful in trading, but it can't replace judgment

Indian market structure, weekly options, noise versus information, and where AI fits on a trading desk.

All writing Market Structure Research Coverage and interviews

The book

Power Trading with MarketProfile and Orderflow

A practical workbook for reading auction structure and order flow on Indian markets — the framework this desk works from, set down in full.

On Vtrender On Amazon

Away from the screen

Off the desk

A reading discipline is built as much off the screen as on it. A few things that sit alongside the trading.

Reading
Psychology and neuroscience — Dr Joe Dispenza above all. You Are the Placebo and Becoming Supernatural are the two I return to.
Coffee
Brewed black at home from the seed, twice a day — a pour-over with breakfast, a French press or AeroPress in the evening.
Away
Anything 3.0-litre with torque north of 500 Nm and a clean highway ahead. That is my definition of freedom.

Where to go next